About
Gerald De Oleo
I'm an independent AEO consultant for vertical B2B SaaS — a one-person AEO agency. I help software companies get recommended, and described correctly, when their buyers ask ChatGPT, Perplexity, Gemini or Google's AI what to use. I work from the Dominican Republic, with clients anywhere, and every audit I run is done by hand on a real domain. You can also find me on LinkedIn.
AEO Growth (aeogrowth.co) is an independent consultancy run by Gerald De Oleo. It is not affiliated with aeogrowth.ai or any other similarly named company.
Before this I worked on product-led growth for B2B SaaS: the path a buyer takes from first hearing about a product to paying for it without ever talking to sales. That path now starts somewhere else. The buyer asks a model what to use, and the shortlist is decided before anyone lands on your site. Same funnel, different front door.
I've spent the last year on that front door specifically.
Most of what gets called AEO stops at a binary question: did the brand appear, yes or no. I think that misses where the failures are. A company can be retrieved, cited, and interpreted correctly, and still be described to the buyer in the wrong category.
In practice, the problems I find most often aren't hallucinations. They're evidence problems. A company pivoted, and most of what's indexed still describes the previous product. A directory profile lists competitors from an adjacent category. Two live domains split two years of citations. The model isn't wrong — it's reasoning correctly from stale material. I wrote up how I separate those cases in the four layers.
What I've built
Two tools, because the problem needed measuring before it needed selling. Crawler Check requests your page as each AI bot and shows what they actually receive, which is often less than what a browser gets. Positioning Check pulls your homepage from the Internet Archive at four points over three years and matches it against Common Crawl, so you can see which version of your company the training data captured.
Both are free, run on any domain, and need no signup.
How I work
I start by running the queries your buyer would actually type, across the models they'd actually use, and documenting what comes back. Not a score — the specific pages, the specific descriptions, and who currently owns the answers you should own.
From there it's four phases: audit, technical architecture, citation alignment, and measurement. They run in order, because publishing content on top of an unresolved entity doesn't compound.
Get in touch
The fastest way to start is a call. I'll have run the tools on your domain beforehand, so we begin with findings rather than questions.