Hiring help · Oct 12, 2026 · By Gerald De Oleo

Best AEO Agencies for B2B SaaS: 8 Options, Compared by Published Price

Last updated Nov 6, 2026

The short answer: there’s no single best AEO agency for B2B SaaS — the right one depends on your stage and budget. Published floors for the eight options below run from $2,500 a month to a $50,000 project minimum, and five of the eight start at roughly $5,000 a month or more. Early-stage teams have very few real options; growth-stage teams with a content function have most of the list.

Who this is for, and my stake in it

I run one of the eight options below. Read this knowing that.

Every other list in this category is published by an agency that ranks itself first. Sam Dunning’s list of eleven puts Breaking B2B at number one. Brendan Hufford’s list of seven puts Growth Sprints at number one. PipeRocket publishes several of these lists and places itself in each, though to its credit it discloses that on the page. DerivateX does the same and says so outright.

This list has no number one. It is sorted by published starting price, lowest to highest, because budget is the filter that actually removes options from your shortlist. For most people reading this, I am not the right answer, and the table below should make that obvious in about ten seconds.

Every figure comes from the company’s own pricing or service page, checked on 12 October 2026. Third-party roundups in this category get these numbers wrong often enough that I stopped trusting them.

It is written for B2B SaaS companies anywhere from pre-seed to Series C who are trying to work out who to hire, or whether to hire anyone at all.

At a glance

Five of the eight will not take you below roughly $5,000 a month. That is the real shape of this market, and no amount of reading about frameworks changes it.

The seven, in order of price

Obility — $2,850+ advisory, $5,450 for SEO and GEO

Portland, Oregon. Nine B2B sectors including SaaS, DevOps, cybersecurity and healthtech, with clients like Snowflake, Gong, Cloudflare and SAP. The Guide tier is fractional strategist support from $2,850 a month at a minimum of fifteen hours. The SEO and GEO Core, which is the actual AI search work, is $5,450 a month, with modular add-ons: brand mentions at $1,000, YouTube optimisation at $1,500, Reddit visibility at $2,500.

Fits: hyper-growth B2B tech that wants AI search folded into a paid and organic demand-gen program run by one agency.

The honest problem: generative engine optimization sits alongside paid search, paid social, SEO and Reddit management rather than standing on its own. If AI answers are the whole problem you are solving, this is a broader engagement than the job requires.

PipeRocket Digital — from $3,500/mo advisory

Founded in 2023 by Praveen Ravi and Kamaraj Mathiarasan, who goes by Kim and brings fifteen years of SaaS SEO from senior roles at Sprinto and Kissflow. California-headquartered, B2B SaaS only, 70+ shipped engagements and a 4.7 on Clutch. The consulting model is deliberately advisory: Kim sets the AEO and GEO strategy and enables your team rather than executing for you. Advisory retainers from $3,500 a month, a one-time audit and roadmap sprint from $4,000, and a fractional lead option quoted custom.

Fits: SaaS with an in-house content or SEO team that can execute but lacks the strategy, and wants senior access without an account manager in between.

The honest problem: their own best-of lists quote lower entry points than their service pages do — $1,500, $3,000 and $5,000 appear in different articles, while the consultant page says $3,500. Ask which number applies to you before the call, not after.

DerivateX — $5,000, $8,000 or $12,000 per month

Bengaluru-based, co-founded by Apoorv Sharma and Shivanshi Bhatia, working exclusively with B2B SaaS from $5M ARR. Three flat retainers, with an off-site citation budget of $1,000 to $3,000 a month quoted separately and approved before spend. The lower two tiers start as a 90-day pilot with no lock-in. Their Gumlet case, where ChatGPT mentions were tied to 20% of inbound revenue, is the clearest prompt-level pipeline attribution published in this category.

There is also a standalone $3,500 diagnostic delivered in two weeks: AI perception audit, query map, citation map and a three-month content strategy, yours to keep and execute with or without them, credited back in full if you convert within 30 days.

Fits: Series A through C SaaS where leadership wants revenue attribution rather than mention counts.

The honest problem: they state plainly they do not run sub-$5,000 retainers, and the real monthly cost is the retainer plus the placement budget, not the retainer alone.

LoudFace — $5,000 to $18,000/mo

Founded by Arnel Bukva, running SEO, AEO, GEO, Webflow development and CRO on one retainer. Public pricing, no setup fee, three-month minimum, with buyer prompts run daily across ChatGPT, Perplexity and Google AI Overviews and reported weekly. They published the study they ran on themselves: 0.13% of non-branded AI answers in April 2026 to 21.5% by late September. Client Toku went from 0 to 97.8% AI visibility on its core stablecoin payroll prompt.

Fits: Series A to C SaaS at $1M+ ARR that would rather have one team own content, code and schema than manage three vendors.

The honest problem: the Webflow and CRO work is bundled in. If you only want AI visibility fixed, you are paying for a wider stack than you need.

Discovered Labs — €5,495/mo

Built for AEO from the start rather than retrofitted onto an SEO practice. Their CITABLE framework structures content for LLM retrieval, and they run internal infrastructure that queries AI platforms with buyer-intent prompts and logs citations weekly across ChatGPT, Claude, Perplexity and Gemini. Month-to-month, no setup fee, 20+ optimised articles a month.

Fits: SaaS teams that need content volume and AEO infrastructure in the same engagement and want to leave without a contract fight.

The honest problem: the model is built around high-velocity publishing. If your problem is that the web describes you wrong rather than that you publish too little, you will be buying throughput you do not need.

Omniscient Digital — from $10,000/mo

Founded by former in-house marketers from HubSpot and Shopify. Their Surround Sound method is distribution-heavy and off-page: earn favourable mentions on the pages that already rank for high-intent queries, so AI platforms cite those pages when buyers ask for recommendations. Every case study on their site is a software company.

Fits: growth-stage and mid-market SaaS with an existing content team that needs strategic leadership and third-party citation infrastructure.

The honest problem: they list it themselves — $10,000 a month puts them out of range for early-stage startups, and they do not work with pre-product-market-fit companies.

iPullRank — $50,000 project minimum

Mike King’s agency, running on Relevance Engineering, a methodology grounded in information retrieval theory rather than SEO convention. Technically rigorous in a way most vendors in this category are not.

Fits: enterprise SaaS with complex technical environments and senior in-house SEO capacity already in place.

The honest problem: the minimum rules out most SaaS companies under $50M ARR, and there is no clearly labelled B2B SaaS pipeline case study publicly available.

AEO Growth — $499 audit, then $2,500/mo

I am the cheapest option here and the smallest, and those two facts are the same fact. How I work as a one-person AEO agency for vertical B2B SaaS is on its own page.

I work on one layer the others mostly do not measure: not whether an engine mentions you, but whether it recommends you, and whether the description it gives is the company you actually are today. A model that reads your page, takes a fact from it, recommends a competitor and describes you as the company you stopped being is a specific failure, and it is the one I see most often in companies that repositioned or renamed in the last two years.

Every engagement starts with a $499 audit: your buyers’ real questions run across ChatGPT, Perplexity, Gemini and Google’s AI results, with the sources behind each answer mapped. You keep the findings either way, including if you act on them yourself or take them to anyone else on this list. After that, $2,500 a month, no contract.

I run five audits a month. That is a real limit, not scarcity marketing: each one is manual work on a real domain.

Fits: post-product SaaS, roughly pre-seed to Series A, where the problem is that AI answers describe you wrong or leave you out, and where $5,000 a month is not a serious option yet.

Where I am the wrong call, specifically:

• You are pre-product. There is no point optimising how you are described before there is something to describe.
• You need content volume. I ship two pages a month. Discovered Labs ships twenty or more. If your gap is throughput, that difference is the whole answer.
• You are past roughly $5M ARR with a content team already in place. At that point you need capacity I do not have, and DerivateX or Omniscient are built for exactly that.
• You want one vendor for search, AI, site build and paid. That is LoudFace or Obility, not me.
• You want the plan, not the execution. DerivateX’s $3,500 diagnostic and PipeRocket’s $4,000 sprint are both built for teams that will do the work themselves, and both are deeper than my audit.

Two free tools on this site run on your own domain with no signup: a crawler check that shows what each AI bot receives when it visits, and a positioning check that shows how your homepage described you over the last three years. If both come back clean, you may not need any of us.

What the price floors actually tell you

Three of the firms in this category publish a rule about cheap AEO, and you should read all three before you shortlist anyone.

Growth Sprints writes that anything under $3,000 a month for a SaaS company in a competitive category is almost certainly a junior team executing a templated process. DerivateX states flatly that it does not run sub-$5,000 retainers, because below that the content and placement volume is too thin to attribute to revenue. LoudFace puts it hardest: anyone quoting $1,500 a month is not a SaaS SEO agency, they are a freelancer with a logo.

I charge $2,500 a month. All three rules are aimed at me.

“So are they right about you?”

Half right, and the half that is wrong is the half that matters.

They are right that cheap usually means junior staff running a checklist, and that a $1,500 retainer cannot fund a team. That is a real pattern and it burns people.

What the rule actually tests is leverage, not price. An agency at $10,000 a month is paying strategists, writers, account managers, link builders and sales. A solo practitioner at $2,500 is paying for one person’s time. The same money buys very different amounts of senior attention depending on how many people it has to feed.

The thing to check is not the number. It is who does the work, and how much of it there is. Ask any vendor on this list: who runs the prompt tests, who reads the citation data, how many clients does that person carry. At $10,000 the honest answer is sometimes an account coordinator. At $2,500 from a solo operator it is the operator, because there is nobody else.

The real limit of cheap is capacity, not competence. I run five audits a month and ship two pages. If your problem needs twenty pages a month, no amount of senior attention fixes that, and DerivateX’s rule holds.

“Why are the numbers in other roundups different from these?”

Because most of those roundups do not check. Verifying the eight here against their own pages turned up four figures that third-party lists had wrong, including a one-time diagnostic fee reported as a monthly retainer and a client result off by eleven percentage points.

The other thing those lists miss is what sits outside the retainer. DerivateX’s off-site citation budget runs $1,000 to $3,000 a month on top of the fee. Obility excludes ad spend and third-party software. A published floor is not a total.

Check the vendor’s own pricing page, and treat a missing price as a cost in your evaluation rather than a neutral fact.

The practical read on the table above: your budget eliminates most of this list before methodology ever enters the conversation. Working out which band you are in takes ten seconds and saves a month of discovery calls.

Check any of this yourself in under an hour

Every figure above came from a page the company publishes. None of it came from me asking them. You can verify the whole table yourself:

1. Open each pricing page and check the floor against the table. Prices move, and this was accurate on 12 October 2026.
2. Ask each vendor the same question before any call: who personally runs the prompt tests, and how many accounts does that person carry.
3. Run your own category question in ChatGPT and Perplexity — “best AEO agency for B2B SaaS” — and see which of these eight appear. Most of what the models say about this category comes from lists these same agencies wrote.

That last step is the point of the whole discipline, and you can run it on your own company in the same sitting.

Quick answers

What does an AEO agency cost for B2B SaaS? Published floors across the eight here run from $2,500 a month to a $50,000 project minimum. Five of the eight start at roughly $5,000 a month or above. Most of the market sits between $3,500 and $12,000 a month, before off-site placement budgets.

Which AEO agency is best for an early-stage SaaS? Below $3,000 a month there is one dedicated AEO option on this list, which is mine. Between $3,500 and $5,000 the realistic choices are PipeRocket’s advisory retainer or a one-time diagnostic from DerivateX. Everyone else publishes a floor you cannot reach, or states outright that they do not work with early-stage companies.

Why does every “best AEO agency” list rank a different agency first? Because almost all of them are published by one of the agencies on the list. Breaking B2B’s list opens with Breaking B2B. Growth Sprints’ list opens with Growth Sprints. PipeRocket and DerivateX both publish lists they appear in, and both disclose it.

Do I need an agency at all? Not always. If AI crawlers can read your site and the description on record matches the company you sell today, you may have a content problem rather than an AEO problem. Both free tools on this site test exactly that, on your own domain, with no signup. Which half of the work your team can own is in AEO In-House or Outsourced?

How do I compare the quotes I get? The ten questions and the red flags are in How to Choose an AEO Agency, and what a proposal should name is in What to Ask an AEO Agency Before You Sign.

How long before any of this shows up in AI answers? Changes to your own site register soonest in engines that search the web on every question. Changes to how third parties describe you take longer, because they depend on other sites updating and being re-crawled. Any vendor promising a date for a specific engine is guessing.

How we work

If you are in the band where I am a real option, the sequence is the same one described in my entry above.

First, a $499 audit: your buyers’ real questions run across ChatGPT, Perplexity, Gemini and Google’s AI results, with the sources behind every answer mapped and the description you are given checked against the company you actually are. The findings are yours either way, including if you take them to anyone else on this page.

Then the fix list, within five business days: crawler access and schema where the site is not legible, corrected listings and profiles where the web disagrees with you, and the pages your buyers’ constrained questions require.

Then the same questions rerun monthly, per engine, tying each change in the answers back to a specific source and a specific piece of work.

Book a call — or run the crawler check and positioning check first and decide whether you need anyone at all.